THE USEFUL INFORMATION EVENT: RESULTS JANUARY – MAY
2021 is an Airconditioning year. Workshops invest in A/C Stations. The purchase of new A/C stations is among workshop’s priorities. By the first 5 month of the year, purchase strongly grow with an average of more than 30% compared to the same period on 2019. The strong growth of more than 90% compared with 2020 doesn’t represent realistic value due to lock-down period with rather strong impact in many countries. Purchase attitude is positive in all geographical areas. Extraordinary are eastern and southern part of Europe.
Workshop’s purchase attitude: When workshops buy? European average shows half of annual purchase is done by June while the strongest month of the year is July with more than 20% of annual purchase. Some differences in geographical areas: Eastern European countries buy early: by July more than 80% of annual purchase is done. Southern countries concentrate strongly on Jun and July while central and northern part of Europe keep A/C purchase active during the whole year.
HFO1234yf – R134a Trend by type of refrigerant. Step by step vehicles with HFO system are growing. This is of strong impact on the sales of A/C Stations. In 2020 HFO stations represented 25% of the machines. The HFO share nearby doubled to 48% during the first 5 months of 2021. R134a decreased from 61% of machines in 2020 to 43%. Interesting the high share of Ecotechnics ECK TWIN 12 for both refrigerants, especially in central and north Europe where it’s 14% of the A/C Stations and 25% of workshop’s investments.
The trend by refrigerant type is homogeneous in all areas. Except Eastern Europe where R134a share still maintains 70%.
Award Winning Distributors: any month 3 of best performing Partners are awarded. A fast competitive context shows constantly effectiveness of sales programs and monthly performance. The winners reached highest monthly result compared to the monthly market potential. An objective principle that also grants partners in small countries of low potential to be among the winners.